New carpet can improve the appearance of any room, but how can carpet that is walked on every day continue looking new? To keep your carpet clean, it’s necessary to vacuum regularly with a strong, well-functioning and properly-filtered vacuum cleaner. Unfortunately, due to traffic, children, pets and normal wear, carpet fibers inevitably become soiled, and a dull appearance results. And no matter how much you vacuum, eventually you will need to call a professional carpet cleaner.
Regular professional cleaning using a cleantrust technician is as important to your carpet as having a trained mechanic perform routine tune-ups on your car. While your carpet may appear clean on the surface, periodic cleaning by a certified technician can remove what you can’t see and help your carpet retain its fresh, beautiful appearance.
“Cleaning Carpet Can Be a Dirty Business” “Not All Scum Is In the Carpet” “Don’t Let them Pull The Rug Out From Under You” “Clean Your Carpets Without Cleaning Out Your Wallet” “Don’t Get Taken To The Cleaners.” These clever phrases have appeared recently in newspaper articles and televised news programs across the nation warning consumers about carpet cleaning scam operations. The media has related horror stories of trusting consumers who have responded to low-price carpet cleaning specials only to become victims of unethical cleaners who refuse to honor the advertised price, intimidate the consumers and do poor quality work.
Bait-and-switch operators are prevalent in many industries, and the carpet cleaning industry is no exception. This does not mean that all carpet cleaners are rip-off artists. How do you know who is and who is not? The professional carpet cleaning industry has cited these scam activities as a major industry concern and is taking action to help eliminate unprofessional workmanship and unethical tactics. One of the leaders in this campaign is the IICRC, an international, non-profit organization that certifies cleaners who meet prescribed levels of technical proficiency and pledge to operate by a Code of Ethics.
To help educate consumers so they will not become victims of fraudulent practices within the cleaning industry, the IICRC has released a list of guidelines to consider when selecting a carpet cleaner.
- Price – If an advertised price sounds too good to be true – it is! Often carpet cleaners advertise a low price just to get their foot in the door. Use common sense; a low price usually equates to low quality for any product or service. Legitimate business people have expenses they must cover, including license, taxes, insurance, employee wages, and benefits, and quality tools of the trade. A professional carpet cleaner who must cover all of these business expenses and make a profit to stay in the business cannot afford to drive to your house for $5.95, much less clean a room of carpet when there.
- Quality – Never should the price of cleaning services be the sole criterion for selecting a carpet cleaner. A price that sounds high may not be a signal of a rip-off. In all professions, quality work deserves a quality price.
- Truth in Advertising – Read the fine print in advertised specials to find out exactly what the price includes, and request a firm price in writing before the work begins.
- Training – Professional cleaning firms require management and employees to engage in formal training in a variety of cleaning disciplines, and these educational efforts will be ongoing. Consumers should ask about the formal training background of technicians who will be cleaning their carpet.
- Certification – Professional firms require technicians who have certification from organizations like the cleantrust or through comparable franchise or independent training and testing organizations.
- Experience – The years of experience a firm has, combined with formal training programs, contribute significantly to the experience and proficiency of its employees.
- Knowledgeable – Professional firms employ and train technicians who have the ability to answer basic questions regarding carpet performance and maintenance, as well as spotting and cleaning.
- References – Consumers should ask for references from previous customers, and they should consult friends and business acquaintances about the reputation of the cleaning firm they are considering. Do not hesitate to call the Chamber of Commerce and the Better Business Bureau.
- Trade Associations – Professional cleaning firms are members of regional or national trade associations or other organizations that promote high ethical standards and continuing education. Look for trade association logos in advertising.
- Credibility – Community involvement through the Chamber of Commerce and/or professional business, charitable or similar organizations will be undertaken by concerned, caring professionals. Look for logos indicating involvement in these organizations.
- Method – Ask the cleaner which method of cleaning will be used and the advantages and disadvantages of this method compared to other methods.
- Proof – Never hesitate to ask for proof. Ask to see the cleaner’s certification card, business license and insurance certificate.
- No Pressure – Technicians must be courteous and willing to take the time to thoroughly explain the cleaning and to answer all questions. The consumer should never feel pressured.
There is no single criterion for selecting a carpet cleaning service. Several combined factors must be considered in the selection decision.
For many, spring is a rebirth of life and time to rejuvenate the home with a thorough cleaning. The IICRC reminds consumers that a quality cleaning regimen can be good for their health by enhancing the indoor air quality of the home.
A survey conducted by the IICRC found that more than eight out of 10 U.S. homeowners feel their family’s health is directly related to the cleanliness of floors in the home. The survey results, in conjunction with other similar findings, also discuss a long-standing misperception that carpet is the least effective type of flooring when it comes to minimizing conditions that aggravate allergies. In reality, the opposite is true. Scientific studies have shown carpet to be more effective in trapping allergens keeping them from becoming airborne inside the home. The key is proper cleaning.
The IICRC offers 10 tips for simple clean-up to improve indoor air quality:
- Keep Walkway and Entries Clean – Start by keeping outside sidewalks, entry areas, porches and steps clean. Sweep, dust, vacuum or use a leaf blower to remove soil and debris from entries to eliminate tracking into the facility.
- Use Mats to Trap Soil at Entries – Outside and interior mats to trap and contain particles and moisture should be placed at each entry. This not only extends the life of carpet, it greatly reduces the quantity of particles that enter and build up within traffic areas, eventually becoming airborne.
- Clean Shoes at Entries – Studies conducted by professional engineers on carpet dust samples indicate that fine particles containing lead are reduced by cleaning or removing and leaving shoes at the entry.
- Purchase and Use High Quality Vacuum Equipment – A quality, durable upright vacuum with brush agitation is a must. Price is not as important as quality. Check trade or consumer magazines and expect sales persons to provide technically accurate information. Also, check the Carpet and Rug Institute’s list of vacuums that qualify for the Green Label Program at www.carpet-rug.org.
- Use High Efficiency Vacuum Filter Bag – Using high-efficiency double-lined vacuum filter bags can filter out 99 percent of particles down to one micron or less in size. Avoid cheap paper filter bags that remove particles down to seven microns only. Small particles that pass easily through paper filter bags are a major source of respiratory irritation, as well as household dust.
- Vacuum Frequency – Consumers should increase the frequency of vacuuming to stop soil from sifting downward and becoming embedded in the carpet pile. Vacuuming should be done more slowly in entry areas where most particle soils accumulate. Vacuum slowly over traffic areas two or three times.
- Heating ventilation and air conditioning (HVAC) Filters – Use quality pleated or reusable electrostatic filters for HVAC systems. Reusable filters have acrylic rods that vibrate and create a static electricity that charges soil particles, thereby attracting them to the filter. Anticipate a cost of between $50 and $100 for quality filters. Reusable filters should be removed and flushed free of collected soils on a monthly basis.
- Clean the Carpet – Professional hot water extraction cleaning lifts and suspends fine particles of soil. Then careful extraction flushes them from carpet fibers.
- Clean Other Soft Surfaces – Clean upholstery, drapery, bedding and other fabric surfaces regularly; wash linens weekly to remove allergens.
- Control Moisture and Humidity – Dust mites and mold are the two most common allergens present in higher humidity climates. Dust mite infestation can be eliminated if the relative humidity of a home/building, not just a particular area, is consistently maintained below 50 percent.